Reading Japanese maps and marketing practices 5 - introduction

Let’s take the road that leads to Matsushima. This famous place is indicated with a black triangle on the lower-left side of the map. As in other cases, the map includes a waka poem related to Matsushima:
 
松島やこしまか磯による波の月の氷にちとりなくなり
（松島や　雄島か　磯による波の　月の氷に　千鳥鳴くなり）

However, in this case, the map includes not only poems, but also tips for the traveller. Look at the hiragana in the following phrase; can you see what these tips are about? Try confirming first if there is odoriji in the text.